The DSN Global 100

March 25, 2022 | Corey Augenstein

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The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.

This year’s DSN Global 100 lists acknowledges 64 companies achieving more than $100 million in revenue for 2020. The purpose of the Global 100 list remains to showcase the true impact of this channel on people’s lives as well as the economic impact direct selling companies make on the communities they serve.

On our list of 64, a total of 18 companies grew by $100M or more between 2019 and 2020. Nine of the top 10 companies are included in that group.

DSN thanks all the companies that willingly participated in the Global 100 as well as the dedicated team of researchers who helped present the remarkable achievements of direct sellers around the globe.

Rank Company Revenue 2020
1 Amway $8.5B
2 Natura &Co $7.16B
3 Herbalife $5.5B
4 Vorwerk $4.48B
5 COWAY $2.8B
6 Nu Skin $2.5B
7 Primerica $2.2B
7 Young Living $2.2B
9 eXp Realty $1.8B
10 PM-International $1.71B
11 Tupperware $1.70B
12 Atomy $1.48B
13 Oriflame $1.38B
14 USANA $1.35B
15 Ambit Energy $1.12B
16 Telecom Plus $1.09B
17 POLA $969M
18 Medifast/OPTAVIA $935M
19 Scentsy $893M
20 Beachbody $880M
20 Belcorp $880M
22 Arbonne $847M
23 MONAT Global $804M
24 Color Street $597M
25 Omnilife $573M
26 Yanbal $536M
27 MIKI $515M
28 Plexus Worldwide $509M
29 NewAge Inc. $480M
30 Farmasi $447M
31 Faberlic $409M
32 New Image International $403M
33 Nature’s Sunshine Products, Inc. $385M
34 Prüvit $363M
35 Hy Cite Enterprises $341M
36 Pure Romance $312M
36 Vestige Marketing $312M
38 Fordays $302M
38 Menard $302M
40 New U Life $272M
41 Pro-Partners $269M
42 Noevir $253M
43 Naturally Plus $234M
44 LifeVantage $230M
45 Immunotec $220M
46 Giffarine $208M
47 BearCereju $196M
48 Best World Lifestyle (BWL) $195M
48 Princess House $195M
50 Usborne Books and More $192M
51 KK ASSURAN $187M
52 ASEA Global $178M
53 Xyngular $171M
54 Mannatech $153M
55 MARUKO $148M
56 Charle $146M
57* Zinzino $135M
57 DIANA $134M
58 APLgo $125M
59 Youngevity $121M
60 Nefful International $117M
61 Limelife by Alcone $113M
62 NARIS $111M
63 inCruises $107M
64 C’Bon Cosmetics $104M