YGYI, Inc. (YGYI), a leading omni-direct lifestyle company announced the 2018, fourth-quarter semifinalists for its Better Health Challenge, and launched updates to the 2019 Better Health Challenge complete with daily flash briefings through Amazon’s Alexa Platform. This year’s challenge includes more ways to win and a streamlined participant experience. The most recent semifinalists Greg Anthony and Holly Steiner lost 70 pounds and 32 pounds, respectively. Each will be awarded various prizes and have a chance to win the $5,000 Grand Prize.
Noteworthy 2019 updates include a Team Division, an easier-to-use website, new recipes, and simplified program information. Developed for those who prefer the camaraderie of a group, the Team Division will include a Captain and up to four participants on each team. Individual and team semifinalists will be chosen each quarter, with Grand Champions to be announced at Youngevity’s 2019 Convention in San Diego. Even in the early days of the weight loss challenge, the team option has been a great success, with participation increasing 10 times compared to this same time last year.
Social media efforts have been enhanced with weekly Facebook Live events featuring Health and Wellness Coach Sanjeev Javia, along with a host of guests who have expertise in the areas of nutrition, exercise, mindset and the program. Through Alexa enabled mobile phones and home devices, there’s even an opportunity to receive daily flash briefings from Health and Wellness Coach, Sanjeev Javia.
Youngevity also recently announced a new partnership with Icelandic Glacial Water, branded as the finest, most pure water in the world. Youngevity executives are excited about the timing of this announcement, which coincides strategically with The Better Health Challenge and the company’s overall commitment to healthier living and a better quality of life.
“The Better Health Challenge is designed to grow and evolve over time, much like the participants themselves,” says Youngevity Health and Wellness Coach, Sanjeev Javia. “These new updates provide added incentive to reach desired goals through group participation, and great options for increasing overall engagement.”
For those who are interested, there’s still time to join the Better Health Challenge at www.ygybetterhealth.com
About Youngevity International, Inc.
YGYI, Inc. (NASDAQ:YGYI), is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, YGYI offers products from the eight top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, fashion, essential oils, photo, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.
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Youngevity International, Inc.
President and Chief Financial Officer
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YGYI investor relations