The Lindon, Utah-based direct marketing company stated it has had on-going discussions about using CBD in some of its top-selling products. Given the growing awareness of the potential health benefits of CBD, ForeverGreen, which has incorporated CBD in past products, has decided to expand its presence in the category. The company plans to unveil a larger portfolio in the coming months and anticipates the new products will first be available in its European markets.
“The focus of the company has been to develop products that will distinguish the company,” said Joe Jensen, ForeverGreen’s chief executive officer. “We believe that we can incorporate CBD into some of our existing product lines and are in ongoing discussions to add new products that may benefit from the addition of CBD. Our products already have tremendous advantages, which could have additional health benefits with CBD incorporated. The company is poised to capitalize on this movement globally.”
Recently, the U.S. Congress backed the Farm Bill, which would legalize the production of hemp. CBD is a medicinal compound that can be grown in industrial hemp.