Corey Augenstein
MLM Insider
Editor-In-Chief

The Three Booby Traps of Network Marketing
Published: Oct 17, 2017
By: Tim Sales

The Three Booby Traps of Network Marketing

 

The reason I chose “booby trap” is because the subjects I’m about to discuss can in fact catch you off guard and be a hazard if you’re not knowledgeable about their existence. There are three phases that one goes through as they advance (if they do) in network marketing – each can be a booby trap to the individual.

 

Booby Trap No. 1 – Introverting

Introverting is defined as “concentrating upon oneself or what one is doing.”

So how can we use this definition in network marketing? Normally introversion occurs in the very beginning of one’s career in network marketing.

The indicators of someone introverting are when one is greatly concerned with what he or she LOOKS or SOUNDS like to others.

When they’re studying or practicing scripts, they’re so focused on the actual words that they don’t communicate the meaning or concept to the prospect. What they say sounds stupid- like they’re scared or uncomfortable. Their voice shakes and they sound very unsure of themselves, which communicates, “I don’t believe in what I’m doing” to the prospect.

See, they’re not focused on the prospect – they’re focused on SAYING the right thing. Therefore, the concept of what they’re saying doesn’t REACH the prospect.

How to Get Past Introverting

If you are constantly thinking about what other people think of you, you must get past it! Here’s how:

  1. Drill – This means to  repeat what you’re going to say over and over BEFORE you get in front of a live person.
  2. Focus all of your attention on the prospect.
  3. Create so much activity that you don’t have time to focus on your fears.

When you confront what you fear enough times, you fear it no more. As you CONTINUE to do this, you will focus on DOING IT instead of worrying whether you CAN do it or not. Then, something bizarre will happen. You’ll sponsor someone in the business. And on that day you’ll realize you really CAN do it.

What Happens if You Don’t Confront Introverting

Distributors who don’t get out of introversion end up trapped by it and either quit or don’t succeed. They are also the ones who say, “The business just isn’t for me.” Or they will claim the WHOLE industry doesn’t work.

Every time I see or hear this I think, ” Wow, should I send my bonus check back to the company EVERY MONTH because somebody says the industry doesn’t work?” Of course, it works. But you have to get past what other people think of you.

The Secret to Overcoming Introversion

Okay, so for this discussion, pretend that you actually get past yourself (introversion) and into activity. You start bringing people into the business and you feel wonderful. You get real confident, and it almost seems effortless to bring people into the business. The people that are still in introversion are mesmerized by your abilities and want to know your “secret.” When they hear the secret, they’re shocked to hear there is no secret.

The difference in you and them is that you have stopped worrying about what people might think and DOING IT. The others, they are just worried and TRYING to do it right.

Booby Trap No. 2 – Doing It All

The success of sponsoring people eventually becomes a booby trap as well, it’s very well concealed.  You can spot this trap if you when you have sponsored several people and have been praised so much by your peers for your ability to sponsor so many people that you identify yourself as “the person who can sponsor a lot of people.”

Your identity gets stuck on that one activity. I’ve seen people sponsor 30, 50, 100 people and just keep on doing it. The booby trap lies in your “waiting for someone to be as effective as you are.” The symptoms of DOING IT ALL include phrases like:

  • “None of my people are doing anything!”
  • “How do I motivate my downline?”
  • “I keep sponsoring duds.”

If this is you, you’ve watched very valuable, very capable people fall through the cracks. You’re adding people as fast as they’re dropping off the other end.

You are doing yourself, your team and the industry a disservice if you let yourself fall victim to this booby trap. Let me explain:

You are doing your team a disservice because they will need your help to get past introversion and other road blocks. You’re doing the industry a disservice because the drop-offs you’re sponsoring generates a higher failure rate in the industry. And above all else, you’re doing yourself a disservice. It can be very disheartening to sponsor all these people, thinking you’re going to be making a ton of money on them only to see them quit within a month or two.

How to Overcome Doing It All

You must train the people you sponsor. If you’re unwilling to make a leader out of the person you’re sponsoring, don’t sponsor them! It takes great patience to train people. You have to sit through the pain of listening to them present.

WARNING – don’t do this on an empty stomach. You want so badly to save them, and you can’t – if you ever want to make a lot of money in network marketing. Doing it for them only handicaps them. You cannot do it for them – you must train, train, train. And when you think they will never get it, you train some more.

They will get it when YOU get enough patience. By the way, don’t stop your training until you see that your distributors can properly train THEIR distributors. If you don’t do this step, your organization will not move past the third level. You won’t build a Christmas tree (which is a better description than pyramid), you’ll build a diamond. All your volume will be up in your first 2-3 levels.

Booby Trap No. 3 – The Velvet Rut

The final trap is what I call the VELVET RUT. It’s when you’re making between $3,000 and $7,000 a month and the thought of going back to recruiting again is daunting.

The reason I call it the velvet rut is because you’re making just enough money to keep you in the game. It’s kind of comfortable, but because you’re not making the money you’ve dreamed of, it’s still a rut. It’s a trap! Go back to work and sponsor three or four more people. Build them into leaders. GET YOUR DREAM.