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Vol 9 Issue 16

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ARTICLE

The Skill Sets for
Network Marketing Success

By Randy Gage

People often make network marketing out to be a lot more difficult that it really is. I believe you can be very successful in the business, simply by developing five skill sets. This is the first of a five-week series, where we will look at each of them in turn.
If you have key people on your team that don't get this MLM Leadership Report, I suggest you forward this to them and encourage them to sign up for their free subscription, so they get the rest of the series.

Let's begin with the first skill set:

The Ability to Work a Candidate List.

Sounds simple enough doesn't it? Yet not many people in the business do this well.

Of course we need to have a candidate list. The mistake beginners make, is to do one when they start the business, and never keep it working. The do a list, put it in their manila "prospects" folder, then file it never to be seen again.

Your candidate list should be an ever-evolving organic tool. You eliminate people as they either join or decline the business, and constantly be adding people as you meet them. When someone tells me they have exhausted their warm market I want to shake them! The truth is, if you work the list correctly - and you do the business the right way - you'll never get through your candidate list.

Here's the secret: Sponsor people in waves. People who attempt the "one-sey, two-sey" approach to the business end up being grinders, and never reach big success. The truth is that it is easier to build the business fast than it is to build it slow. There is a sense of urgency, momentum is created, and that momentum attracts other people. You rank advance faster and make more money sooner, so it keeps the team inspired and in action. I like to do this in "blasts."

You do a blast, where you get a large number of people into your prospecting pipeline. You do this through launch meetings at your home, email announcements, phone calls, and distributing prospecting materials. Get 80, 90 or even 100 people into your
pipeline. (Do not be making presentations yourself. Use 3rd party tools, for reasons we'll go over in a future lesson.) From that blast, you are likely to get eight, 12, or 15 people who enroll.

Now we know from experience they won't all get into action right away. Some will do it now, some will do it later, and some will do it never. But if you start 10 or 12 people, you are certain to get at least three or four "runners." These are the people who will
jump in and get serious. Once you have identified who these runners are, you should take the next couple months working with them, helping them learn your system and become self-sufficient.

During that time, you won't be in recruiting mode, but you are still meeting people. The average person meets at least ten or 15 people every week. But they aren't paying attention to this, and not adding them to their candidate list. Make sure you do. Then
when the couple of months are up, you are ready for your next blast. And you'll have plenty of names to choose from.

In my company, I have offered the chance to see the opportunity to more than 700 people. Yet I have over 100 new people on my candidate list that I haven't even approached yet. Basically I will offer a chance to look at the business to all of them when I do my next blast. (Other than a few that I just believe are way too negative or I simply don't like them or care to work with them.)

But I still won't run out of candidates...

Because I will spend the next couple of months working with the runners that materialize from that blast. And meantime I will be meeting ten or 15 new people every week, and adding them to my candidate list. If you maintain an organic candidate list and work it like this, you'll never run out of good prospects. Learn the skill of working a candidate list and you'll be off to a great start.

Next week we'll look at the second skill set: Inviting. Until then, have a great week and claim your greatness!

-RG